Adventure Package Mailer Promo

An adventure-themed gift box that was created to introduce multiple Subaru dealerships into working with PureCars now that they were an approved partner of the exclusive Subaru Coordinated Search Pilot Program. A total of 250 mailers were shipped to various Subaru dealers throughout the United States with each package containing an assortment of PureCars branded items.

Client

PureCars

Project Date

2022

Shipped Package Mailer

The adventure-ready custom mailer utilized a 9.5″ x 7.75″ x 4″ sized Display Mailer Box that was printed, packaged, and shipped by Tactive on behalf of PureCars.

Mailer Design

For the mailer exterior, map-related items such as grid lines, geographic features, and cardinal directions were used to appeal to Subaru’s outdoorsy brand.

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Map Design

Further adding to the overall concept, an included double-sided map highlighted the advantages PureCars brings to Subaru dealers in the journey to digital advertising success.

Package Items

Nestled inside crinkle paper were a carabiner-style compass, a waterproof dry bag, and a camping mug that were all expedition-ready with various PureCars branding.

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Promo Video

For re-engagement purposes (and after shipping out the mailers), a video was created to reintroduce the promo, reiterate the benefits, and reinvite Subaru dealerships to work with PureCars.